About DR Group

Driven by a vision for excellence

Introductions

DR Group Holdings Sdn. Bhd. began its journey over 40 years ago with its first venture in Malaysian international airports. Since then, the Group has expanded and diversified into trading, distribution, manufacturing, property development, and investment.

As a leading airport retail specialist, the Group has secured a wide portfolio of concessions, covering categories such as chocolates, perfumes and cosmetics, souvenirs, fashion apparel, and accessories at major airports including KLIA, Penang International Airport, Langkawi International Airport, Kota Kinabalu International Airport, Kuching International Airport, and Labuan International Airport.

Today, DR Group Holdings distributes a wide range of imported chocolate brands including Lindt, Hershey, Mondelez, Nestlé, and Loacker through its airport retail outlets as well as duty-free retailers across airports and downtown locations.

Beyond retail, the Group developed the Jetty Point Shopping Complex in Langkawi in 1994, positioning it as a premier shopping destination offering duty-free products, fashion apparel, eyewear, footwear, entertainment, and dining experiences. In Putrajaya, the Group is has redeveloped and transformed the Selera Putra and Souq development into a major tourist attraction and currently manages more than 25 retail and F&B concessions.

Through its subsidiaries, Quantum Supplies (M) Sdn. Bhd. and Fidani Chocolatier Sdn. Bhd., the Group operates two chocolate manufacturing facilities, producing signature brands such as Danson, Farell’s, and Millton for both domestic and international markets. These facilities also serve as trusted contract manufacturing partners for globally renowned companies including Nestlé, Morinaga, Van Houten, and Starbucks.

Overview & History

Since 1984, DR Group Holdings Sdn. Bhd. has built strong expertise in the travel retail industry, driven by a deep passion for retail that continues to set the Group apart from its peers.

From the very beginning, the Group has embraced bold and innovative business strategies, consistently delivering original solutions to meet the evolving demands of the market. A commitment to quality products and exceptional services has been a key factor in the Group’s sustained success.

Founded in the 1980s with its first duty-free outlet at the then Subang Airport, the Group has grown into a network of over 30 outlets nationwide, offering diverse product categories such as chocolates and confectioneries, perfumes and cosmetics, local delicacies, souvenirs, and luxury fashion.

The Group’s retail outlets have earned numerous local and international awards, recognized for their distinctive store concepts and innovative marketing campaigns.

In addition to retail, DR Group Holdings has since diversified its portfolio into manufacturing and property management, further strengthening its position as a dynamic and forward-looking corporation.

Founder & Leadership

Dato’ Dahlan Rashid, Group Managing Director and founder of DR Group Holdings Sdn. Bhd., is widely recognized as the “Chocolate King of Malaysia”. His relentless passion for chocolate has earned him industry-wide recognition, while his visionary, innovative, and dynamic approach to the chocolate and confectionery business has positioned him as a pioneer in Malaysia’s airport travel retail industry.

He also founded the first Chocolate Museum in Southeast Asia, located in Kota Damansara, Selangor, which serves as both an educational and tourism landmark that reinforces Malaysia’s position in the global chocolate and confectionery landscape.

Road to Century

Mission

To delight customers with exceptional products and services, fuelled by continuous improvement and innovative thinking.

Vision

We aim to keep our company strong, our planet healthy, and our people thriving for the next 100 years.

Values

(a) Customers first: Make customers happy. Listen, help, and solve their problems.
(b) Teamwork: Work well together. Share ideas, help each other, and respect everyone.
(c) Embrace Change: Be open to new things. Learn new skills and try new ways of doing things.
(d) Integrity: Be honest and fair. Do what’s right, even when no one is watching.
(e) Passion: Love what you do. Be excited, work hard, and care about your work.

Dr. Afendi Dahlan

Director
DR Group Holdings Sdn. Bhd.

Our Milestones

1984
1984

1st travel retail chocolate outlet@ Subang International Airport

1989
1989

1st travel retail perfume & cosmetic outlet @ Subang International Airport

1991
1991

Major retail expansion into @ all international airports in Malaysia

1994
1994

1st shopping complex, Jetty Point Duty-Free Shopping Complex @ Langkawi Island

www.jettypoint.com

1995
1995

1st travel retail mall outlet, Skymall, @ Langkawi International Airport

1998
1998

Travel retail outlets (Perfume & Cosmetic, Chocolate & Confectionery, Gifts & Souvenirs) @ Kuala Lumpur International Airport (KLIA)

1999
1999

1st chocolate manufacturing facility @ Kota Damansara, Selangor

www.quantumsupplies.com

2000
2000

2nd chocolate manufacturing facility @ Shah Alam, Selangor

www.quantumsupplies.com

2006
2006

Opening up The Finest Creations Chocolate - FIDANI

www.fidani.cc

2012
2012

3rd chocolate manufacturing facility @ Kota Damansara, Selangor

www.quantumsupplies.com

2013
2013

1st Chocolate Museum in South East Asia @ Kota Damansara, Selangor

www.chocolatemuseum.my

2014
2014

1st 9D cinema within a chocolate outlet store @ JPO2, Johor

1st Porsche Design Outlet in Asia @ JPO, Johor

2015
2015

1st NARS Cosmetics Standalone Boutique in Malaysia TR

2nd Porsche Design Outlet in Asia @ Mitsui Outlet Park KLIA Sepang

2019
2019

Laris Pangkor Duty Free @ Pangkor Island, Perak

Laris Pangkor

2020
2020

1st Travel Retail Chocolate & PerfumeOutlet (Chocolate Souq) @ Dataran Putra, Putrajaya

2021
2021

Putrajaya Story Gallery @ Dataran Putra, Putrajaya

www.souqputrajaya.com

2022
2022

Selera Putra @ Dataran Putra, Putrajaya

2025
2025

Commercial Souq @ Dataran Putra, Putrajaya

Fidani Galleria @ Johor Premium Outlet, Johor

Fidani Chocolatier @ LaLaport Bukit Bintang City Centre

Choc Stop @ Satellite Building, KLIA Terminal 1

Colors & Fragrances @ Satellite Building, KLIA Terminal 1

Group of Companies

DR GROUP HOLDINGS SDN. BHD. (181121-T)

Travel Retails

  • COLOURS & FRAGRANCES SDN. BHD. (171634-D)
  • MULTI TRADING & SUPPLIES SDN. BHD. (186246-D)

Downtown Retails

  • CHOCOLATE SALES & SUPPLIES SDN. BHD. (132230-X)
  • SENTRAL K.L. DUTY FREE SDN. BHD. (302937-M)

Distributions

  • CHOCOLATE SALES & SUPPLIES SDN. BHD. (132230-X)

Manufacturing

  • QUANTUM SUPPLIES (M) SDN. BHD. (322407-D)
  • FIDANI CHOCOLATIER SDN. BHD. (730077-U)

Property Management

  • DR GROUP HOLDINGS SDN. BHD. (181121-T)
  • ELEGANT SERVICES SDN. BHD. (212626-T)
  • JETTY POINT REALTY SDN. BHD. (225802-W)

Certifications & Affiliations

Awards & Recognitions

2004
2004

  • QUANTUM SUPPLIES (M) SDN BHD
    Winner of Product Innovation Technology (2004)
    Cocoa Industry Award 2004 
  • CHOC STOP INTERNATIONAL
    Highly Commended for Best Airport Operator (2004)
    Frontier Award
2005
2005

  • CHOCOLATE SALES & SUPPLIES SDN BHD
    Raven Fox Award (2005)
    Raven Fox Publishing
2006
2006

  • COLOURS & FRAGRANCES SDN BHD
    Most Supportive Shopping Outlet - Departmental Store (2006)
    Ministry of Tourism Malaysia
2007
2007

  • MULTI TRADING & SUPPLIES SDN BHD
    Best Specialty Store Award (2007)
    Ministry of Tourism Malaysia 2006 
  • FIDANI CHOCOLATIER SDN BHD
    Winner of Most Innovative Packaging Award (2010, 2010, 2009)
    Malaysia International Halal Showcase
2009
2009

  • CHOCOLATE SALES & SUPPLIES SDN BHD
    Winner of Best Confectionery & Fine Foods Marketing Campaign (2009)
    DFNI Product Awards 2009
2010
2010

  • FIDANI CHOCOLATIER SDN BHD
    Winner of Most Innovative Packaging Award (2010, 2010, 2009)
    Malaysia International Halal Showcase
2011
2011

  • DR GROUP HOLDINGS
    Best Brand in Brand Strategy
    The BrandLaureate - SME Chapter Awards 2011 
  • COLOURS BEAUTY BOUTIQUE (KLIA)
    Highly Commended for Best Beauty Store
    Duty Free News International Product Awards 2011 
  • CHOC STOP INTERNATIONAL (KLIA)
    Highly Commended for Best New Confectionery & Fine Foods Store
    Duty Free News International Product Awards 2011 
  • L'OCCITANE EN PROVENCE (C&F)
    Winner of 2011 Holiday & Christmas Merchandising Contest (Twice in a row)
    L'Occitane en Provence Travel Retail 
  • QUANTUM SUPPLIES (M) SDN BHD
    Winner in SME Category
    Malaysia International Commodity Conference & Showcase 2011 
  • DR GROUP HOLDINGS
    Malaysia's Most Outstanding Retailer-Chains (50 Success Stories)
    Malaysian Retail Chain Association (MRCA)
2012
2012

  • QUANTUM SUPPLIES (M) SDN BHD
    SME Rising Star Award
    Small Medium Enterprise (SME) Recognition Award 2012
2013
2013

  • L'OCCITANE EN PROVENCE (C&F)
    Winner of 2013 Holiday & Christmas Merchandising Contest
    L'Occitane en Provence Travel Retail 
  • L'OCCITANE EN PROVENCE TRAVEL RETAIL
    Winner of Champions Award (Best Overall)
    Malaysia Airports Concessionaires Conference 2013 
  • COLOURS & FRAGRANCES (KLIA)
    Winner of Top in Class Award (Best in Product Category)
    Malaysia Airports Concessionaires Conference 2013 
  • COLOURS & FRAGRANCES (KLIA)
    Winner of Out-of-Box Award (Best Concept)
    Malaysia Airports Concessionaires Conference 2013
2014
2014

  • COLOURS & FRAGRANCES (KLIA)
    Retail Outlet of the Year (Best Overall)
    KLIA Awards 2013 
  • QUANTUM CHOCOLATES & CONFECTIONERY (M) SDN BHD (PIA)
    Winner of Top in Class Award (Best in Product Category)
    Malaysia Airports Concessionaires Conference 2014 
  • CHOC STOP @ DEPARTURE
    Most Outstanding Outlet
    T.O.U.C.H Campaign for Customer Service Excellence
2018
2018

  • COLOURS & FRAGRANCES SDN BHD
    Best Retailer (MA Sepang)
    Malaysia Airports Concessionaires Award 2018 
  • COLOURS & FRAGRANCES SDN BHD
    Best Supporting Partner (MA Sepang)
    Malaysia Airports Concessionaires Award 2018 
  • MULTI TRADING & SUPPLIES SDN BHD
    Most Innovative Partner (MA Sepang)
    Malaysia Airports Concessionaires Award 2018 
  • QUANTUM CHOCOLATE & CONFECTIONERY SDN BHD
    Best Supporting Partner (MASB)
    Malaysia Airports Concessionaires Award 2018
2022
2022

  • DR GROUP HOLDINGS SDN BHD.
    Cocoa, Chocolate and Tourism Industry Special Awards
    Anugerah Industri Koko Malaysia (AIKM) 2022
2025
2025

  • CHOCOLATE SALES & SUPPLIES SDN BHD
    Chocolate Museum
    Gold Category (2024 – 2027)
    Malaysia Tourism Quality Assurance (MyTQA)
    Ministry of Tourism, Arts and Culture (MOTAC) 
  • CHOCOLATE SALES & SUPPLIES SDN BHD
    Chocolate Museum
    Iconic Award 2024 - Shopping, Recreation & Lifestyle Tourism Category
    Tourism Selangor
COPYRIGHT © 2025 DR GROUP HOLDINGS SDN. BHD. (0181121T / 198901003814). All Rights Reserved.