Mars sees +200% sales growth in Kuala Lumpur
promotion
Published: 09/04/12
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
MALAYSIA.
Choc Stop International has reported a +200% increase in
sales for Mars following an M&M’s promotion at Kuala Lumpur
International Airport (KLIA) recently.
The promotion included special deals such as a ‘Buy 3, get 1
free’ offer, plus free gifts such as toy trucks from Mars,
Snickers and Twix; a speaker case for mobile phones and MP3
players; and water bottles.
As part of its marketing drive, Choc Stop customers were
also offered free chocolates for sampling.
DR Group Holdings, the parent company of Choc Stop
International, was the recent winner of the BrandLaureate
Award for Best Brand Strategy.
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