Lancôme’s Virtuôse Precious Cells Mascara
Makes Outstanding Debut at
Press Release, DRGROUP.COM.MY

Colours & Fragrances (C&F), being one of the most innovative beauty travel retailers in Malaysia, is poised to further develop and grow its beauty business. C&F has always been renowned as the leading fragrance, cosmetic and skincare specialist. Building a strategic partnership with the Malaysia Airport Authority and brand owners is the key to our long-term success. We actively organized with these parties to have all year long promotions and our customers know that they will always find the latest beauty trends and brands here. Over the past years, we have become pioneers in organizing outstanding promotion activities with added-value and achieving promising sales results, as well as providing sensorial experience to customers.

The most recent and current running promotion this month is Lancôme’s Virtuôse Precious Cells Mascara launch at C&F KLIA. The concourse promotion set-up was absolutely classy and elegant featuring visuals of Lancôme’s new ambassador, Julia Roberts. Value added service was given to KLIA passengers as they were invited for free makeovers. There is a stylish makeup studio complete with all the makeup tools, chair and spot light to pamper passengers making them feel like they were international stars. The promotion has indeed created a buzz at KLIA. Thousands of KLIA travelers were captivated by this event and were even seen taking photos with it!

All-in-all, it was a win-win situation: customer footfall and penetration at C&F was improved, bolstering Lancôme sales and further enhancing KLIA’s image as the region’s shopping haven.

Strong promotions ensured steady sales and in the second half, we will continuously improve our promotional programmes to ensure that we finish the year with strong sales growth. We have even better and more exciting events in the pipeline. We will continue to organize added-value promotions to enhance C&F’s image and strengthen our position as the leading, sensational Malaysian beauty operator!