Choc Stop offers a
fun-filled Mars playground - 20/11/09
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
MALAYSIA. Choc Stop International has
launched the ‘Hershey’s Spin a SurPrize’ promotion at Kuala
Lumpur International Airport.
 |
Mars Nederland Sales
Director International Travel Retail Hans van Boven
with hostesses at the Mars M&M's Playzone
|
MALAYSIA. Choc Stop
International, the award-winning chocolate shop at Kuala
Lumpur International Airport (KLIA), has unveiled details of
a promotion offering passengers thousands of Mars M&M's free
gifts.
Organised in partnership with Chocolate Sales & Supplies Sdn
Bhd and Mars International Travel Retail, the Mars M&M's
Playzone promotion began in early November and will end in
mid-December 2009.
Activities include interactive games and free gifts
consisting of plush toys and solid toy trucks.
During the Playzone promotion, every visitor to Choc Stop
gets the chance to sample Mars’ top-selling favourites,
including Mars Bars, Milky Way, M&M's, Twix and Snickers,
and purchase a wide range of Mars chocolates with special
offers, such as buy three, get one free.
In addition, shoppers who purchase over US$30 worth of Mars
M&M products get a chance to receive exclusive Mars M&M
premium gifts, which range from plush toys to solid Mars toy
trucks.
 |
During the Playzone
promotion, every visitor to Choc Stop's mega-store
at KLIA can sample Mars favourites
|
About Choc Stop International at KLIA
Choc Stop International's 2,500sq ft mega-store has won many
awards, from the Malaysian Tourism Ministry’s Best Specialty
Store to the Raven Fox Award from Duty-Free News
International for Best Food and Confectionery Travel
Retailer in Asia Pacific and Best Travel Retailer Operating
in a Single Country in Asia Pacific.
The store frequently features chocolate-dipping, loyalty
programme enrolment exercises, chocolate sampling, lucky
draws, festive celebrations and other innovative sales
promotions.
DR Group Managing Director Datuk Dahlan Rashid has described
the concept as: “We’re not just selling chocolate. We are
putting some action inside the shop as well. We want people
to walk in and experience chocolate. You can call The Choc
Stop a chocolate experience.”
Well-trained multi-lingual promoters assist customers with
valuable first-hand product knowledge, free samples and free
offers and attractive premiums such as travel bags and plush
toys.
Choc Stop International's mega-store at KLIA is reputed to
be the world's largest dedicated airport chocolate-retail
outlet. It stocks over 35 of the best-loved chocolate brands
from all over the world in over 1,000 different expressions,
for all budgets.
Event
Photos

The fabulous, colourful Mars M&M Playzone promotion
at Choc Stop International, Satellite Building, KLIA!
Seen here are pretty promoters showing off Mars’
best sellers with Mr. Hans van Boven, Sales Director
International Travel Retail,
Mars Nederland!! |